Wednesday, July 20, 2011

Counterfeit Electronics by the Numbers

The Shocking Magnitude of a Growing Global Problem by Rory King
Quora: Rory-King  |  Twitter:  @rorykingihs  |  LinkedIn:  Rory King  |  Everything/Xeesm:  RoryKing

I’m often asked, “What is the size of the counterfeit electronics problem?” to which there are several answers.  In their own right, each answer is accurate, informative, and sheds a unique perspective on the complex issue.   

In an effort to help make sense of a complicated and convoluted issue, I’ve compiled some of the key data to be aware of, which necessarily lead to some very informative reports, articles, and industry experts.  In most cases, “the numbers” are staggering in size and shocking in their implications.    

To put them in perspective, a ‘fake’ electronic device can be so simple as a scrap part from manufacturing that is salvaged and sold as a new, working part – or – a component from your discarded personal computer, shipped as recycled “e-waste” somewhere where the parts are plucked from the board, re-labeled as if it were intended to be a military-grade (component to withstand extreme conditions - think g-force of an F-15 or a tank reaching in excess of 140 degrees in the desert), and sold to the military as a good, working part.  

It’s not difficult to intuitively understand how quality and reliability of fake components are inferior and prone to failure, ultimately jeopardizing the safety and security of the armed forces.  Worse, intentionally tampered (or maliciously designed) counterfeit hardware and software systems are said to be used to infiltrate military supply chains in order to permit outside entities to spy on communications networks, remotely disable equipment and vehicles in theaters of operations, or conduct acts of cyber warfare.

So, here they are, the counterfeit electronics by the numbers…

$1.7 Trillion and 2.5 Million
Total Value and Jobs Lost from Global Counterfeit & Pirated Products

The global counterfeiting or piracy of goods is estimated to be between 2008 estimates of $455 to $650 billion with estimates to grow to somewhere between $1,220 billion and $1,770 billion by 2015. This is the total value of goods counterfeited or pirated, but excludes economic and other impacts.

An excellent professional report by Frontier Economics called “Estimating the global economic and social impacts of counterfeiting and piracy” and published in February 2011, estimated that the current total value of counterfeit and pirated products to be between $455 and $650 billion in 2008, while expecting the value of counterfeited goods to grow to between $1,220 to $1,770 billion by 2015.

Source:  Frontier Economics
The total value of the goods themselves includes (a) internationally traded counterfeit and pirated products, (b) domestically produced and consumed counterfeit and pirated products, and (c) digitally pirated products.  The report itself goes into much more comprehensive detail on these issues, assumptions, and figures.

Frontier’s report goes on to quantify the dollar "impacts on the broader economy and employment" which is in addition to the value of the goods themselves.  They estimate the "broader economy wide effects" on trade, foreign investment, employment, innovation, criminality and the environment are in the range of $125 million and growing.

The "employee losses" are suggested by "analysis that found that approximately 2.5 million jobs have been destroyed by counterfeiting and piracy - alternatively, if counterfeiting and piracy could be eradicated or seriously reduced, up to 2.5 million jobs could be created in the legitimate economies of the G20."  In summary, estimates the total global value of counterfeit goods to be in excess of $1.7 trillion dollars by 2015, to have a broader economic impact of over $125 million, and to eliminate or replace 2.5 million jobs that would otherwise be deployed for legitimate goods by the G20.

Frontier Economics’ excellent report “Estimating the global economic and social impacts of counterfeiting and piracy” can be found here:  http://bit.ly/orER67

$1.4 Billion
Retail MSRP of Counterfeit Seizures Made by U.S. in 2010

This is the total 2010 value of 19,959 seizures with a domestic value of $188.1 million dollars and an estimated Manufacturer’s Suggested Retail Price (MSRP) of $1,413 million dollars, according to U.S. Immigration and Customs Enforcement.

Source:  US Customs & Border Protection
US Immigration and Customs Enforcement
The National Intellectual Property Rights Coordination Center (IPR Center) in Arlington, VA leads efforts "to seize goods that infringe on intellectual property rights, including trademarks and copyrights."  In January of 2011, they published an annual report titled "Fiscal Year 2010 Seizure Statistics - Final Report" in conjunction with the U.S. Customs and Border Protection as well as the U.S. Immigration and Customs Enforcement (ICE).  There were 19,959 seizures occurred in 2010 with a domestic value of $188.1 million dollars and an estimated MSRP of $1,413 million dollars.  

Fiscal Year 2010 Seizure Statistics - Final Report, published in January 2011 can be found here:  http://bit.ly/ovEBVZ
  

10% Equal to $100 Billion Globally
The Amount of Technology that is Counterfeit and What it’s Worth

In the electronics supply chain, some estimates are that up to 10 percent of technology products worldwide are counterfeit, equating to roughly US$100 billion in global product sales.  As reported in "Bogus! Electronic manufacturing and consumers confront a rising tide of counterfeit electronics", by Michael Pecht, Sanjay Tiku, May 2006 in IEEE Spectrum magazine: 
“According to the Alliance for Gray Market and Counterfeit Abatement, a trade group founded by Cisco, HP, Nortel, and 3Com to combat illicit trafficking in their products, perhaps 10 percent of the technology products sold worldwide are counterfeit. The group estimates that legitimate electronics companies miss out on about $100 billion of global revenue every year because of counterfeiting. That figure takes into account only the profits that counterfeiters siphon off from manufacturers; it ignores the added repair and maintenance costs necessitated by defective bogus parts and the expenses of trying to identify and intercept suspected counterfeiters.” 
This figure was also noted in the UK Electronics Alliance (UKEA) position paper, “UKEA Position on Counterfeit Electronic Components” (RR / V2 / 03.03.2008): 
“Alliance for Grey Market and Counterfeit Abatement (AGMA), based in the USA, estimates that, in 2006, up to 10% of technology products sold worldwide are counterfeit, which amounts to US$100bn of sales revenues. However, this does not take into account consequential losses. In 2007, the US Patent and Trademark Office estimated that total ‘counterfeiting and piracy (activity) drains about US$250bn out of the US economy each year and 75,000 jobs.’”
Implicitly the relevance of these numbers on the size of the counterfeit market is twofold: 
  • First, it zooms in on the rough order of magnitude of the “technology” or “electronics” problem relative to the overall counterfeiting and piracy of non-technology / non-electronics markets.  In other words, 100 billion in technology products are counterfeit as taken from between $455 and $650 billion of the total value of all counterfeiting (est. 2008) according to Frontier Economics. 
  • Second, it gives a relative frame of reference that roughly 1 in 10 global technology products are suspected to be counterfeit. 

Source:  US Customs & Border Protection
US Immigration and Customs Enforcement
Therefore, it’s conceivable that technology value chain products make up 15% to 22% of all worldwide counterfeits.  Although the difference in scope, timelines, definitions, and transboundary nature of issues reflected in various industry reports makes comparison between the reports only “interesting”, it’s worth commenting on statistics found in the report titled "Fiscal Year 2010 Seizure Statistics - Final Report" published in January of 2011 by U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement (ICE).

Respectively, in 2010, consumer electronics (18%) and computers/hardware (5%) made up a combined 23% of the top commodities seized by U.S. Customers and Border Protection in conjunction with U.S. Immigration and Customs Enforcement.  The year previous, in 2009, consumer electronics (12%) and computers/hardware (5%) totaled 17%.  These reported technology figures ranging from 17%-23% of all seizures of fake goods made by the government roughly equate to the 15% to 22% of technology counterfeits vs. total counterfeits when comparing AGMA findings with those found in Frontier Economics’ report.

40% Impacted
Percent the U.S. Department of Defense's supply chain that may be adversely impacted by fake or defective parts
Source:  DailyTech LLC, June 17, 2011

According to a recent Commerce report, counterfeit electronics parts have infiltrated U.S. defense and industrial supply chains and almost 40 percent of companies and organizations—including the Department of Defense—surveyed for the report have encountered counterfeit electronics.1

This figure has noted in  a number of industry articles and news headlines but traces back to a popular DailyTech LLC article, “U.S. GOA: 40 Percent of Defense Supply Chain Damaged by Chinese Parts” (http://bit.ly/qv3aR1).

According to this article: 
“the U.S. Government Accountability Office (GAO), the audit, evaluation, and investigative arm of the U.S. Congress has been busy investigating reports of fake and/or damaged parts in the U.S. supply chain.”
“[t]he GAO claims that 40 percent of the U.S. Department of Defense's supply chain is adversely impacted by fake or defective parts.  From missiles, to rifles, to vehicles, problems abound.  The common thread, says the GAO, is that virtually all the suspect parts originated from contractors in China.”
When considering the complexity of global supply chains, it’s worth note that 40% is suggested as a quantification of the maximum current state of the problem, not a reflection of the where the vulnerabilities (points of failure or entry points in the supply chain) are being exploited by counterfeiters and subsequently remain difficult to shut down and defend.  Industry and the government are very concerned and taking steps to continually investigate their preparedness. 

26,794
Counterfeit Electronics Incidents Discovered between 2005-2008

One of the most widely-cited and comprehensive reports on the counterfeiting of electronics was “DEFENSE INDUSTRIAL BASE ASSESSMENT:  COUNTERFEIT ELECTRONICS” prepared by U.S. Department of Commerce, Bureau of Industry and Security (BIS), Office of Technology Evaluation (OTE), on January 2010.  In a sobering Executive Summary, it explained the Navy request which initiated an investigation that ignited much of today’s pressure, scrutiny, and calls to action surrounding counterfeits: 
“In June 2007, the U.S. Department of the Navy, Naval Air Systems Command (NAVAIR) asked the Bureau of Industry and Security’s (BIS) Office of Technology Evaluation (OTE) to conduct a defense industrial base assessment of counterfeit electronics. NAVAIR suspected that an increasing number of counterfeit/defective electronics were infiltrating the DoD supply chain and affecting weapon system reliability.”…
…“The purpose of this study is to provide statistics on the extent of the infiltration of counterfeits into U.S. defense and industrial supply chains, to provide an understanding of industry and government practices that contribute to the problem, and to identify best practices and recommendations for handling and preventing counterfeit electronics.”
The report included “A total of 387 companies and organizations, representing all five segments of the supply chain, participated in the study covering the 2005 to 2008 reporting period,” and highlighted “an increasing number of counterfeit incidents being detected, rising from 3,868 incidents in 2005 to 9,356 incidents in 2008”.

Source:  US Department of Commerce,
Office of Technology Evaluation
It's conclusive general findings began with the statement, "all elements of the supply chain have been directly impacted by counterfeit electronics" and concluded with "most DOD organizations do not have policies in place to prevent counterfeit parts from infiltrating their supply chain.

In addition to the rise in counterfeiting itself, rate of growth could be the result of growing awareness and identification methods, as well as belief and willingness to report incidents.  

As eloquently put in OTE study: 
“The number of incidents rose dramatically, more than doubling from 3,369 incidents in 2005 to 8,644 incidents in 2008 (see Figure II-4). This large increase can be attributed to a number of factors, such as a growth in the number of counterfeit parts, better detection methods, and/or improved tracking of counterfeit incidents.”
It's also statistically relevent to point the quandary of defining counterfeit incidents.  According to the study, its definition of “incident” was as follows: 
“For the purposes of this study, an incident is a single encounter of a suspected/confirmed counterfeit part. An incident could involve one part or a thousand parts of a component.”
The U.S. Department of Commerce report is here:  http://1.usa.gov/n4XAac 

2011
The Year When the War on Counterfeit Electronics Officially Began?

In conclusion.... It's official:  supply chain stakeholders - and anyone having an interest in global electronics value chains - must get an understanding of their vulnerabilities to counterfeits,  unsafe supply networks, and risky suppliers.  Fast.  Counterfeit electronics are not exclusive to military supply chains.  The easiest way to understand this is to understand that components used in military aviation can be used in commercial aircraft as well.  Same for vehicles.  Same for communications gear. Numerous other statistics of importance and implication exist.  With such grave implications and supply chains fraught with existing risks and porous to perpetrators, it’s critical to stay informed and be prepared to join the cause.

The counterfeit electronics issue has finally blown wide open in Washington.  Congress has started to ratchet up pressure on suppliers to drive counterfeits out of the military. In March, senators Carl Levin (D-Mich) and John McCain (R-AZ) announced a Senate Armed Services Committee investigation into these parts in the DoD supply chain. They warned that counterfeit electronic parts pose a risk to the nation's security, the reliability of its weapons systems and the safety of its military men and women.  In June, Senator Sheldon Whitehouse (D-RI)introduced bipartisan legislation "Combating Military Counterfeits Act of2011" cosponsored by McCain, along with Lindsey Graham (R-SC) and Chris Coons (D-DE).  It aims to crack down on counterfeiters by increasing penalties for trafficking in fake military products. This is just the beginning of much more to come on this issue. 

This concludes, at least for now, counterfeit electronics by the numbers.  Send me your feedback.  What do you think?

Quora: Rory-King  |  Twitter:  @rorykingihs  |  LinkedIn:  Rory King  |  Everything/Xeesm:  RoryKing

Wednesday, June 22, 2011

Cross-Functional Social Media Across Supply Chain Organizations - Why Bother?

Cross-Functional Social Media the Answer?
My Question:  Can Social Media really be truly engaged cross-functionally within a company and unify Sales, Marketing, Product and Support teams?  I want to know...  

After Gartner's Supply Chain Executive Summit earlier in June, I'm left considering my own social media strategy.  There was a sharp contrast on the 'presence' of social media used at the event, used within supply chains, covered by Gartner, and used by B2B software providers in the ERP/SCM space.  Some thoughts and observations from Gartner's event...
  1. Social Media as a means of supply chain collaboration with (at very least) customers, if not suppliers and global networks was entirely negligible, if not notably forced into a few places.  As tweeted by the astute observation of @gcourtin, hopeful discussion on social media became a noticeable and big disappointment.  Gartner (AMR) is the 'demand-driven' supply network (DDSN) pioneers and we now operate in a socially-connected consumer world.  The year of social media as a supply chain intelligence vehicle (or buzz, or trend, at least) would have to wait.
  2. Social Media among application providers was also 'cloudy' at best.  Leading ERP and SCM technology providers evangelized (or enabled vis-a-vis seemingly scripted customer testimonial) the social media application integration in their latest application capabilities.  However, dialog and closer inspection showed disconnect between social media on the product side versus the company's own use of it as a collaboration tool among the very same Sales, Product, Marketing, and Support teams or extending it to the Customers they say should embrace it.  
  3. Social Media's saving grace came from the industry practitioner side and perhaps an unlikely candidate in Vivek Kamath of defense leader Raytheon.  Kamath praised the social media opportunity used at Raytheon to collaborate and educate tens of thousands of their global employees in his presentation "Creating Opportunities from Challenges: Attracting, Developing and Retaining Top Talent".  In a world of talent churn, he noted how those that capture, share, and retain knowledge - as availed by social media - can outperform financial metrics of peers by a factor of 4x.
Gartner's audience pulled through. Excellent tweets came from supply chain evangelists and mostly from software providers.  Many were alums of best-of-breed SCM pioneers i2 Technologies, Manugistics, and JDA.  These now comprise one @JDASoftware powerhouse or have moved on to inject supply chain talent into companies like IHS, Kinaxis, or Progress Software.  

It's clear Social Media is in its infancy among 'mature' supply chain practitioners, technology providers, and analysts.  What's also clear is that its reach, technical nuances, and collaboration power are vastly misunderstood and under-utilized. 

As I look to improve my own social media methods, I have questions I seek answers to:
  • Use social media at your company?  Who owns, evangelizes or dominates its use?
  • Can it truly get sales, marketing, product teams, etc. all on the same page?
  • How does your company do it?  Where did you start?  What experience can you share?
  • What big benefits or risks have you seen? 
What's just one piece of advice you could give?  Get cross-functional or abandon ship?  What do you think?  Tell me...Rory

P.S.  These views are all my own personal views, and certainly not my employer's.

http://xeesm.com/RoryKing
@RoryAKing
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